When using content marketing, visitor blogging strategy is an important strategy to increase your traffic and ROI for content marketing.


Guest blogging is a great way to build brand awareness because the content you post on other blogs tells new readers about you. That new audience can visit your blog. This means that guest blogging can help you attract new subscribers and improve the leading generation.


In fact, guest blogging also helps you build trust because when a trusted, authoritative site publishes your content, a certain trust will infect you. And regular guest blogs can help others see you as an expert, which is great for your business.


But have you put everything you have into creating guest posts, so they can fail? You look at statistics and wait for visitors and subscribers to arrive. Months later, and your visitor's blogging efforts were in vain.


Sounds familiar?


Here are three tips to help you create a profitable visitor blogging strategy.


1. Contribute to Non-Time Waste Sites


Many blogs you can donate are not worth your time because they do not have a participating audience. So, start by finding out which blogs to contribute to. Showcase each blog and before you include it in the guest post idea, ask yourself these questions:


Do they have participating students? Note the quality comments because a lot of spam comments are a red mark.

Do they respond to ideas? This is a sign that the blogger is communicating with his readers and the blog is working.

Do they often promote their content? If they do not make an effort to share and advertise their content, they will not promote yours.

Are your intended audience relevant to this blog? You need to have the "target audience" you want to reach and the blogs you contribute should speak to the same audience.

Do they offer authorship credit or a link to their blog / author bio access page? You will put a lot of effort into creating content, so you should at least get a byline with a link to your blog.

2. Reply to All Comments

This is the second nature of most bloggers now. And it is important because when a reader takes the time to leave a meaningful comment, it makes sense to respond - as long as you are grateful. Best of all; add to the conversation and keep going.


Even if the blog owner does not respond to comments, they should. Blog comments help you learn from your readers, get feedback, and get to know them better.


Don't just rely on the blogger to drive all the traffic to your post or share it on social media, because this isn't enough to get you the results you want.

Some bloggers get a great guest blogging opportunity and never promote their post at all. Yes, guest blogging does help you reach a larger audience. But when you guest post to a popular blog, your usual promotional efforts will have more impact.

So use every promotional strategy you can, including your personal network, influence marketing, niche bookmarking sites, social media, and email outreach.